What I delivered: Web and eDM Assets
The Domino's ordering app was outdated for the current e-commerce market. Food delivery services skyrocketed during the COVID-19 pandemic due to restrictions, lockdowns and stay at home orders. The experience for consumers to order food had to be made faster and easier due to the growth and expansion in delivery service market. The campaign launch of the new Domino's app was to drive awareness by offering consumers a free pizza once users downloaded the new app. This campaign required the support from all owned and paid media channels.
Who doesn't love an app that makes ordering faster & easier, right?
15 Second TVC Bumper
Mobile - EDM
Desktop - EDM Landing Page Offer
Mobile - EDM Landing Page Offer & Homepage Banner